Public Relations

Cigarette companies have one of the strangest public relations jobs. The product that these companies sell will eventually kill the users if used right. Yet they have to also make themselves appear good by warning how smoking is bad. So they have to advertise for and against their products at the same time. The companies that provide products that are supposed to help people to quit smoking also have an odd job. If their products are used right their costumer base would disappear. Maybe if advertisers want to figure out how to be more effective they should look at cigarette companies because arguably they are very good at getting young people to smoke albeit they have a product that once you start using you have a physical need for it. I don’t think there is any other industry that actually is so conflicted in the fact that they have to tell people to not use their product. These companies also have ads that make their product appear to be many things. Sexy, high class, cool, fun and hip you name it and the cigarettes have an image to present to the public. Due to a lawsuit they also have to provide ads against themselves creating a public of image of nasty, disgusting and deadly. I would imagine the PR people for these companies must be very highly paid and good at what they do to be able to continually gain new costumers while trying to get old costumers to quit or never start in the first place.